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New defense champions: the rise of Türkiye and South Korea

Two countries have rewritten the rules of the global defense market — and both are active in Central Europe: one is already building a factory in Hungary.

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New defense champions: the rise of Türkiye and South Korea — MARDS theme image

What the analysis is about

Turkish defense exports nearly tripled in five years ($8.5bn); Korean deliveries reached $15.4bn. The Bayraktar TB2 flies in 36 countries and the Korean K9 howitzer owns roughly half of the world's self-propelled artillery market. And the Hungarian thread is not theory: 106 Gidrán vehicles are in service.

The analysis shows you:

  • what they win with — by country and product (TB2, Akıncı, KAAN; K9, K2, Chunmoo);
  • where their markets are — a regional presence map;
  • the five drivers of success — speed, technology transfer, price, references, state packages;
  • the dual-use dimension — from shipbuilding to AI;
  • the entry points — the Gidrán chain, a V4 comparison and a risk map.

After you submit the order / enquiry form, you can download the public 2–3 page summary (Hungarian and English) that shows what the full analysis contains.

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New defense champions: the rise of Türkiye and South Korea

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What the buyer receives:

  • The full analysis in both Hungarian and English (PDF).
  • A Hungarian–English teaser summary video.
  • Coming soon: the material as an audio file.

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Fill in the form: we send the public 2–3 page summary (HU + EN), and for an order we issue an invoice within 24–48 hours. The full analysis is delivered by e-mail after payment.

The full analysis is only available after payment; it cannot be downloaded directly from the website.